I.C. Pup

I created these cute little guys for a project at Design of Today for a company called I.C. Pup. They were drawn to pop in from the side or bottom of a blister or box. I thought they turned out to really well. The project look ended up going another way. It happens. But, after doing this sort of work for 16 years now I get over any feelings of personal rejection very quickly.  It's a creative decision and you never know what a client will go for. If you can't handle rejection, being an designer, artist and/or illustrator isn't the field for you.

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